„Cultural transformation is what we breathe. We create mind-shaping narratives and inject sustaining hype.“
“Till is a Maker, First Mover, Driving Force and Entrepreneur
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All things hype, brand, strategy & cultural transformation.”
– Eric Liedtke | former CMO adidas
Here are some facts, to get you hyped up.
adidas Originals
x
Meissen
adidas Originals and Meissen have come together to create a 1 of 1 art piece: the ZX 8000 Porcelain. Comprised of premium adidas leather hand-painted by Meissen, marvelously hand-made Meissen porcelain overlays, and weighing exactly 950 grams, this unique creation was being auctioned by Sotheby’s in New York City for 126.000 USD.
adidas Originals x Rimowa
A one of a kind and first mover collaboration between adidas and luxury luggage manufacturer Rimowa.
adidas Originals x Lego
A unique and unseen installment of adidas and Lego to demonstrate that you are never too old to play.
„We believe in the street currency no. one: culture.“
adidas x Sean Wotherspoon
Setting the industry standards even higher with a ground breaking concept to give leftovers and waste more value than ever.
adidas ZX 4000 4D
Best of all worlds. Pinnacle technology meets top tier sneaker design. 4 dimensions for a multi faceted culture.
